So I was at Food Lion picking up some other cereal, when I see what I couldn't believe. They had this cereal on sale for $.50, regularly $2. They have 4 different "flavors" to choose from. I asked the manager if there was a limit and he told me no, so I loaded up on this cereal as well as a few favorites I was there to get. I don't know if this is just a local special, but worth looking into near you!